Mega Cluster Mission, Bareilly started rolling

Shri Santosh Kumar Gangwar, Hon’ble Minister of State for Textiles (Independent Charge), Govt. of India distributed the improved tool kits to the artisans/crafts persons of Bareilly in Wood, Jewellery and Cane & Bamboo crafts on 18th March 2016. The idea of distribution of Tool kits has been devised with an aim to improve the production techniques of the artisans. A significant challenge faced by the handicraft artisans are the dependence on obsolete technology. The craft products of wood, jewellery and cane & Bamboo of Bareilly have not taken off as export quality despite strong design and aesthetic appeal due to the lack of technological advancement. Hence, the Tool kits distributed to the artisans of Bareilly on Wooden handicrafts at Siklapur, Jewellery at Biharipur and Cane & Bamboo at CB Ganj. 50 Tool Kits of each category have been distributed to the artisans.
Dr. K. Gopal, Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India and Shri R.K.Srivastava, CEO-HMCM and other senior officers from the Ministry of Textiles was also graced the occasion.
During the program, Dr. K.Gopal stressed that more tool kits will be provided to the artisans which will be done in due course since this is just a start.
Hon’ble Minister also inaugurated the first ever Exhibition cum sale of Handicraft Products from the Mega Clusters Bareilly, Lucknow, Bhuj & J&K at Urban Haat, Bareilly on 18th March 2016. The exhibition organized by Handicraft Mega Cluster Mission (HMCM) under the support of O/o. Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India with an aim to provide comprehensive market linkage to the artisans/craft persons and entrepreneurs from the Mega Clusters.
Hon’ble Minister informed that 1st marketing event was launched at Dilli Haat, INA Market, New Delhi from 1st to 15th March’15 which has turned excellent result to the artisans. As a second measure, this Bareilly exhibition is organized.
Exclusive stalls have been set up for the 1st time at Bareilly Urban Haat where the artisans/craft persons from all four Mega clusters exhibited and sale their products from 18th to 20th March 2016. Major product categories from the Mega Clusters Bareilly, Lucknow, Bhuj and J&K are on display. This exhibition also boasts of a variety of products including the intricate Zari and Zardozi, Chikankari, Kachchi Embroidery, Mirror crafts of Bhuj, Ajrakh and block printing, Tie & Dye, Kutch embroidery, Bamboo & Cane furniture, Rugs and Durries, Wooden furniture, Kite making, Terracotta, wood carving (walnut carving), leather ware, Papier Machie, various types of Kashmiri Shawls, Calico Printing. etc.
The entrepreneurs and artisans from the Mega clusters display their products and interact with the buyers for entering into long-term business and commercial relations. This sourcing show have been focused and being organized with an objective to provide a platform of buying and selling in an exclusive and integrated manner and also to ensure the artisans get more exposure that they can exercise the option to directly deal with the buyers.
The honourable minister also took out time to interact with the exhibitors who have come from different parts of the country with their products. The exhibitors, too, were happy the way their products are being showcased for the first time in Bareilly. “This is a very welcome stuff. It will go a long way in strengthening the sector. We hope more of such exhibitions will take place in the future,” Sh. Mushtaq Ahmed Shah, an artisan from Srinagar said.
While speaking on the importance of the events, Dr. K.Gopal, Development Commissioner (Handicrafts) quoted that in order to compete in the world market, handicrafts sector have to adopt the latest techniques in the production as prevalent in our competitor countries such as China, Vietnam, Philippines, Indonesia, Taiwan etc. Such an initiative will go a long way in improving the level of production process in the handicraft clusters and will provide all support in modernizing the Indian Handicrafts sector so as to provide more livelihood to artisans and craft persons.
For any further information please contact:
Sh. Ilyas Khan,
Assistant Director,
Office of DC (Handicrafts),
2nd Floor, Nirman Jyoti, C.G.O Complex,
C-18, D.D. Puram, Bareilly-243122
Phone: 0581-2470359, 2300524