Market Linkages-Bhuj

Market Linkages includes Thematic Display, Seminars, Workshops, Buyer Seller Meet, Participation in various programmes like IHGF, IFJAS etc. This will create massive awareness among potential buyers regarding the vivid capabilities of Indian cottage sector in general and also the process involved in manufacturing. The multi dimensional exhibition shall have all vivid components as well as the commercial power of obtaining & executing orders by participation of large contingent of exporters. The importance and necessity of these shows can be briefly summarized as follows:

  • To build on the momentum generated by the successful Trade Festivals of India in different world markets.
  • To enhance the image of India
  • To stimulate interest for Indian Products among foreign importers
  • To connect Indian exporters with overseas importers
  • It is an important instrument of promoting international trade.
  • It brings together a large number of buyers in one place.
  • It is often the most practical way to show to buyer the products of a company.
  • It offers an opportunity for immediate feedback from the buyer.

16 September to 30 September, 2017

India International Mega Trade Fair, Noida
04 August to 15 August, 2017

Thematic Exhibition at Malwa, Indore
02 May to 08 May 2017

Thematic Exhibition at Sifti International, Amritsar
24 May 2017 to 30 May, 2017

Thematic Exhibition at Moti Mahal, Lucknow
27 March to 02 April 2017

Thematic Exhibition at Bhuj Haat, Bhuj
18 March 2017 to 22 March, 2017

Thematic Exhibition at Shipra Mall, Gaziabaad
03 Marh to 09 March, 2017

Thematic Exhibition at Handloom Hatt
18th to 29th December, 2016

Thematic Exhibition at Bhuj, Pehchan Cards
18 March 2017 to 22 March, 2017

Smt. Smriti Zubin Irani, Hon’ble Minister of Textiles, Govt. of India distributed Pehchan Cards to the artisans. The Pehchan cards are advantageous to the artisans to avail the benefits of the schemes of Govt. of India and also can participate national/international fairs, exhibitions etc. These cards are the identity of the registered artisans engaged in various Indian Handmade crafts. Ministry of Textiles, Govt. of India provides Insurance, easy loans, credit guarantee to the registered artisans.

Hon’ble Minister distributed Improved tool kits to the artisans/crafts persons of on Embroidery, Wood & Terracotta. The idea of distribution of Tool kits has been devised with an aim to improve the production techniques of the artisans. A significant challenge faced by the handicraft artisans are the dependence on obsolete technology. Some of the craft products of Bhuj have not taken off as export quality despite strong design and aesthetic appeal due to the lack of technological advancement. Hence, the Tool kits distributed to the artisans so as to improve the production and livelihood.

Hon’ble Minister also inaugurated the first ever Exhibition cum sale of Handicraft Products from the Mega Clusters Bhuj, Bareilly, Lucknow, & J&K at Bhuj Haat, Bhuj on 18th March 2017. The exhibition organized by Ministry of Textiles, Govt. of India aimed to provide comprehensive market linkage to the artisans/craft persons and entrepreneurs from the Mega Clusters.

The other major initiatives of the function were laying of foundation stone for the Common Effluent Treatment Plant (CETP) for the Handblock Printing of Ajrakhpur by Hon’ble Minister. The CETP aims to recycle the waste water from the hand block printing production units of Ajrakhpur and thereby cope up with the scarcity of ground water, taking care of the ecology and helping the industry in conforming to the pollution norms of the Govt. departments in the area.

During the event, 3 block level handloom cluster projects for Tangaliya Weaving craft was launched by Hon’ble Minister. Tangaliya is the handloom product woven by the weavers in different designs and patterns. The emphasis is on geometric shapes and geographical representation.

Sh. Vinodbhai Chavda, Hon’ble Member of Parliament, Kutch, Sh. Vasanbhai Ahir, Hon’ble MLA, Anjar, Smt. Kaushalya Madhapariya, Chairperson- Kutch Zila Panchayat, Senior officers from the Ministry of Textiles was also graced the occasion.

Exclusive stalls have been set up for the 1st time at Bhuj Haat where the artisans/craft persons from all four Mega clusters exhibited and sell their products from 18th to 22nd March 2017. Major product categories from the Mega Clusters Bhuj, Bareilly, Lucknow and J&K were on display. This exhibition also boasts of a variety of products including the intricate Kachchi Embroidery, Mirror crafts of Bhuj, Ajrakh and block printing, Artistic Weaving, Tie & Dye, Bell Metal, Rogan Art, Mud work & Terracotta, Zari/Zardozi, Chikankari, Bamboo & Cane, Wood carving, Gabba, leather, Papier Machie, etc.

The entrepreneurs and artisans from the Mega clusters display their products and interact with the buyers for entering into long-term business and commercial relations. This sourcing show have been focused and being organized with an objective to provide a platform of buying and selling in an exclusive and integrated manner and also to ensure the artisans get more exposure that they can exercise the option to directly deal with the buyers.

The Hon’ble Minister also took out time to interact with the exhibitors who have come from different parts of the country with their products. The exhibitors, too, were happy the way their products are being showcased for the first time in Bhuj area. “This is a very welcome stuff. It will go a long way in strengthening the sector. We hope more of such exhibitions will take place in the future,”, an artisan said.

While speaking on the importance of the events, senior officials from the Ministry of Textiles quoted that in order to compete in the world market, handicrafts sector have to adopt the latest techniques in the production as prevalent in our competitor countries such as China, Vietnam, Philippines, Indonesia, Taiwan etc. Such an initiative will go a long way in improving the level of production process in the handicraft clusters and will provide all support in modernizing the Indian Handicrafts sector so as to provide more livelihood to artisans and craft persons.

ITPO-2016, Pragati Maidan, New Delhi

The Handicrafts Mega Cluster Mission (HMCM) under the ageis of D C Handicrafts, participated in India International Trade Fair- 2016 organised by India International Promotion Organisation, Pragati Maidan, New Delhi from 14th -27th November, 2016 and organised “Thematic Exhibition of Exquisite Handicrafts” of the four Mega Clusters namely Lucknow, Bareilly, Bhuj and Jammu & Kashmir.

Visitors have appreciated the products of the clusters and had a good response, interacting with the artisans also.

Bhartiya Shilpkaro ki Nayi Pehchan

The Handicrafts Mega Cluster Mission (HMCM) under the ageis of D C Handicrafts, participated in ‘Bhartiya Shilpkaro ki Nayi Pehchan’ organised by COHANDS, Ahmedabad Haat Near Vastrapur lake, Opposite Arabindo Society, Vastrapur, Ahmedabad-380015 from 19th -25th November, 2016 and organised “Thematic Exhibition of Exquisite Handicrafts” of the Three Mega Clusters namely Lucknow, Bareilly and Bhuj. The program was inaugurated by Hon’ble Minister of Textile, Govt. of India, Smt. Smriti Zubin Irani.

Visitors have appreciated the products of the clusters and had a good response, interacting with the artisans also.

19th -25th November, 2016
17TH – 31ST OCTOBER, 2016.
Indian Fashion Jewellery and Accessories Show’16 (IFJAS)

India Expo Centre and Mart, Greater Noida
21st July to 23rd July, 2016
Ishaniya Mall, Pune
15th June to 21st June, 2016

Urban Haat, Bareilly
19th & 20th March, 2016
Sourcing Show For Mega Cluster Products At Dilli Haat,2016

INA Market, New Delhi
1st to 15th March, 2016
Indian Handicrafts & Gifts Fair(Autumn),2015

India Expo Centre and Mart, Greater Noida
14th to 18th October, 2015
Indian Fashion Jewellery and Accessories Show’15 (IFJAS)

India Expo Centre and Mart, Greater Noida
10th to 12th July, 2015
Home Expo 2015

India Expo Centre and Mart, Greater Noida
16th to 18th April, 2015