- For the first time in Ishanya, Pune, Maharashtra grand exhibition cum sale of Indian handicrafts from Bareilly, Lucknow, kutch and Jammu & Kashmir
- 40 participants from the Mega clusters- Bareilly, Lucknow, Bhuj and J&K displaying variety of products of handicrafts viz. Chikankari, Zari & Zardozi, Kachhi Embroidery, Papier Machie, Bandhni and many more.
Handicrafts Mega Cluster Mission (HMCM) a step further to provide comprehensive market linkage to the products of Bareilly, Lucknow, Kutch (Bhuj) and Jammu & Kashmir with the support of Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India organizing an exhibition cum sale of exquisite handicraft products from these clusters at ishanya Mall, Pune, Maharashtra from 15 – 21 June, 2016.
Ishanya, India’s first & largest home & interiors destination at Opp. Golf Course, Airport Road, Yerawada, Pune, Maharashtra having various major stores for home & interiors, furniture, textiles etc. has a footfall of 5000- 7000 persons in week days and 10,000 to 15,000 persons in weekends.
The activity aimed to provide market linkage to the participants of these mega clusters to whom it is not possible to participate in national & international exhibitions due to the higher participation cost. The participants got an opportunity to interact directly with the local customers / buyers, store keepers, wholesalers as well as international visitors of Ishanya, Pune.
The event shall boost the sales of the handicraft products of these clusters. The ultimate objective of the event is to promote these crafts in national & international markets and to support to the small handicraft artisans / craft persons, entrepreneurs & manufacturers of these crafts.
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